When applicants include a link to their professional blog on their resumes, a few positive attributes immediately come to mind:
- Self-motivated. They are not required to have a blog and spend the time posting, but do.
- Passionate. Their interest in the field is deep enough to write about it regularly.
- Technological Potential. They are familiar with a blogging platform and possibly other online resources.
- Communication Potential. They are currently practicing at least one mode of communication.
These thoughts occur even before I click on the link or look at the rest of the resume.
Pretty great start to the 5 second “look over”. If the rest of their resume even minimally meets the position criteria, I will click on their blog link.
When an interviewer visits your blog, this is what they look at:
Style and Presentation
From the overall website layout and theme to the style of writing, the reader will get a sense of your personality within a couple clicks of your website.
It takes a lot of effort to set up a website, even with the use of templates. Make your selections intentional and to your liking. Your website represents you…make sure you are proud of it.
Content: Appropriate & Appealing
Of course, field-specific content is appropriate. To show that you are highly interested in the field, you must write about it. But, what I really mean by “appropriate” is that it is evidence-based content.
Avoid sharing opinions that are not supported by evidence. Avoid lopsided reporting on any topic and provide a well-rounded view. Share safe, reasonable advice.
Get creative with titles, graphics, and methods of blogging. Feel free to include vlogs (video logs), video scribes, and infographics. You do not need to dress up all your blogs, but they all need to be appealing to readers.
Organization of Thoughts
Not only is the organization of the website crucial, but the organization of information in your blog posts is just as meaningful.
Blog posts are micro-articles with a beginning, a middle, and an end. There should be subtitles and bullet points for ease of reading. Use pictures to break up the monotony of words.
These are just some tactics that help you organize your thoughts in a methodical manner.
Use of Resources
There are two types of resources that can be seen on a blog website: reader resources and blogger resources.
The act of sharing resources is a big part of our profession and we need to use all modes of communication to do this. Inserting a link to an authoritative source is an easy way to provide the readers a resource.
Blogger resources are often used to connect with the audience. The use of contact forms, email subscription forms, and share links to social media platforms reveals that the blogger can utilize resources available to them.
About the Author
Paired with a professional picture, the bio is a chance for the interviewer to get to know you a little more. This one-paragraph summary can provide the reader with additional information that they would not obtain from standard application materials.
To remain professional, avoid run on sentences and getting too personal. Most the summary should discuss experience, achievements, and education. Limit personal background to 1-2 sentences.
In conclusion, your blog not only reveals that you are motivated, passionate, and hardworking…it also gives the potential interviewer a lot more information about you.
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Dr. Devon L. Golem is a registered dietitian and earned her PhD in Nutritional Science with an emphasis in Exercise from Rutgers University. She founded the Institute of Continuing Education for Nutrition Professionals (www.icenp.org) in 2016 to provide guidance and education to nutrition professionals and preprofessionals.
Connect with Devon on LinkedIn or join one of her LinkedIn Groups:
Nutrition Professional Resource Group (https://www.linkedin.com/groups/12001356)