Many dietetic programs are now including blog-based assignments in their curriculum. This is a great move on the part of the educator. However, introducing this skill to students is just the beginning.
It is time for nutrition professionals, of ALL types, to start seeing blog posts as a standard mode of communication.
Don’t get me wrong…there are a lot of nutrition blogs out there and a lot of nutrition professionals who are honing this skill. (Give yourself a pat on the back if this is you.)
But, for those who do not think that this applies to them or their line of work, keep this in mind…
Many people will read a blog post before being informed by other modes of communication. (This means your employees, patients, and/or patrons.)
Don’t believe me? Check out some of these statistics:
- In 2012, a survey completed by BlogHer revealed that 81% of online consumers in the US trusted information and advice from blogs.
- MyMarketingDept projected that over 125 million people will be regular blog readers, back in 2013.
- On any given day, approximately 2 million blog posts are written before 10:00 a.m. EST. (http://www.worldometers.info/blogs/)
The phenomenon of blog posts has transformed into a standard mode of communication and is no longer heavily studied (hence the old survey dates).
Blogs are not just being used to reach out to the public. They provide another way to communicate to your employees, colleagues, patients, and customers.
Communicate using a mode that many people prefer.
Start incorporating your professional messages into blog posts and see the response rate.
Employees start reading memos, patients start reading about their nutrition therapy, and interdisciplinary team members start learning more about your plans.
It’s time to use this tool to outnumber self-proclaimed experts and to communicate to those we work with.
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